Tea House Business Plan - 1501 Words

Executive Summary Teapot is an exciting new concept in the tea industry. Teapot will offer a hip, relaxing, and healthy alternative to the oversaturated coffeehouse concept. Teapot will create an irresistible place to drop in and relax, meet with friends, or get work done in a warm and comfortable atmosphere with consistently top-notch customer service. Our products and services will include a wide variety of high quality black, green, white teas, herbal infusions, and several teas specially blended for Teapot. The tea menu will highlight beverages that provide particular benefits, such as immune-boosting antioxidants, meditative blends, enlightening mental focus blends, and mind and body healing blends. Whether a customer is†¦show more content†¦The retail items will be arranged near the entrance and order counter so that customers waiting in line or waiting to be rung up will be more likely to make purchases or will see them as they are leaving and decide to bring a bit of the Teapot experience home with them. The checkout area will include a cash desk, POS system, computer/cash register system, and merchandise displays. A private area at the rear of the store will include a small storage space, staff washroom, and owner s office. Description of the Industry Tea-drinking is a long-standing Turkish tradition and the country is not only a large tea consumer but also a leading tea producer. With a population of over 70 million and a relatively less advanced economy, Turkey is the fastest growing consumer market in Europe. The rapid economic expansion and an increasingly affluent population enable the Turks to purchase higher-valued consumer goods and raise the standard of living. As is the case in other Western European markets, the health and wellness trend is also influencing consumersers choice of beverages in Turkey. Fruit/herbal tea has been the most dynamic category, with retail volume sales growing by 38% between 1997 and 2004. The major consumers for fruit/herbal tea are the young and urban people. I believe there is a need for a healthy, comfortable, classy and casual tea houses as we are a tea country. Strenghts | Weaknesses | * Emphasis on health * Lower costsShow MoreRelatedTaking a Look at Coffee Bean and Tea Leaf1560 Words   |  6 Pageson Coffee Bean and Tea Leaf Coffee Bean and Tea Leaf is an American Chain Coffee house that sells coffee, tea, desserts and pastries. Coffee Bean and Tea Leaf is operated by the International Coffee Tea, LLC and they have over 990 outlets in 27 different countries. The first outlet was started in the year 1963 by Herbert B. Hyman. Because of his efforts and dedication to excellence, he was known as the father of gourmet coffee in California. After 40 years, Coffee Bean and Tea Leaf became one ofRead More American History Essays Boston Tea Party1161 Words   |  5 PagesBoston Tea Party: A Fight for Freedom Imagine you are a merchant in Boston selling imported goods from England with a high tax on them, when three ships come in with 342 chests of tea without planning to pay the middleman tax. Thats how it was for many merchants in Boston. The East India Tea Company went bankrupt due to the dropping rate of tea sales in America because of the increasing rate of smuggling. The governments lack of support, and the newly passed Tea Act, only kindled more resentmentRead MoreJanies Self-Discovery Essay1481 Words   |  6 PagesKillicks plans to put her to work on a mule because she does not bore him any heir that she runs off with Joe Starks. Joe Starks is a â€Å"quick-thinking, fast-talking, ambitious man, headed for a newly founded all black community, where he plans to make a fortune† (Rosenblatt 30). Jody offers up a new start to Janie and she leaps at the opportunity of marrying him, â€Å"committing bigamy† (Rosenblatt 30). Jody becomes the mayor of Eatonville and provides Janie with a middle-class furnished house thatRead MoreStarbucks Coffee s Five Forces Analysis1493 Words   |  6 PagesStarbucks is a worldwide coffee retail chain that spends significant time in coffee and other related refreshments. The organization prepares and sells meals, coffee, tea drinks and an assortment of new sustainable products, through stores. The organization likewise licenses its trademark through different channels, for example, authorized stores, basic need and national foodservice accounts. Second Cup s coffee portfolio contains around 19 kinds of coffee. The Company s bistros offer a varietyRead MoreTea House Marketing Plan3311 Words   |  14 PagesCá º ¢M TEA HOUSE BUSINESS PLAN CONTENTS Page I. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.03 II. The company 1. Company description..................................................................................................05 1.1 Vision statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........05 1.2 Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...........05 1.3 Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................05 1.4 Company background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............05 2. Business opportunity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on Starbucks Risk Management1233 Words   |  5 Pagescultural and currencies stand point. * Cultural risk: The nature of a society attacking their culture of drinking tea-they positioned stores in high-traffic and high visibility locations. Moreover, Starbucks very deliberately began to bridge the gap between  the tea drinking culture and the coffee drinking culture  by introducing beverages in the Chinese stores that included local tea-based ingredients. * Legal risk : It s not unique * Economic risk: cost more than a meal * Cannibalization Read MoreBusiness Goes With The Mean Data Analysis1335 Words   |  6 PagesIn this case, the business goes with the mean data analysis; the customers coming in the hotel will be within the range of 20kms. If they go with median data analysis, range will only be with in 20 and 25kms. And if the go with the mode data analysis, the range could be anything from 5 to 40kms Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparativeRead MoreHoney Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad1296 Words   |  5 Pagessitting in store drinking coffee while doing their homework and stuffs like that. Therefore, most of our customer age range is from 18 to 45. According to the research, 70% of our customers to-go our products, and 30% of them choose to sit down. The business peak hours of a day are usually in the morning and afternoon. In the morning, a lot of people would stop by our store and buy a cup of coffee and/ or a sandwich on their way to work or school. People would come and sit in store in the afternoon forRead MoreSummary : The Coffee Day 1489 Words   |  6 Pagescoffee chain in India founded by V.G. Siddhartha. Mr. Siddhartha had clear goals of becoming 2nd or 3rd place in the world of coffee business. It rapidly expanded to various cities in India; by 2013 it had 1,468 cafà ©s. CCD did not have that many challenges until Starbucks entered Indian market by partnering up with TATA. Starbucks is a leader in the world coffee business. Starbucks can take market share from CCD. In order to compete with Starbucks, Mr. Siddhartha has to look for new ways to keep hisRead MoreIntroducing Federal Law: The Affordable Care Act1622 Wo rds   |  7 Pagesof his administrations top priorities from the very outset. This process would begin with Obamas health care summit in March of 2009, where ranking government leaders, healthcare industry leaders and industry experts were briefed on the initial plans for the development of sweeping legislation. 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